Transcontinental launches new Publisac alternative, Raddar

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Regardless of threats to tug out of the Montreal market and criticism from town’s mayor, TC Transcontinental went forward Monday with the launch of Raddar, its new all-paper alternative for the controversial business flyer bag.

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The corporate says the brand new leaflet reduces paper quantity by “almost 60 per cent, whereas plastic is eradicated completely by way of distribution by Canada Put up as of at the moment.”

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Final 12 months, town of Montreal handed a bylaw that banned the common distribution of promoting flyers, requiring those that need to obtain them to decide in. The bylaw additionally outlaws utilizing plastic luggage to distribute flyers. These provisions of the bylaw come into impact on Tuesday.

TC Transcontinental challenged town’s transfer, saying an opt-in mannequin would make the Publisac unviable, punishing those that use the flyers to save cash on items. The same bylaw handed in Mirabel prompted the corporate to cease distributing flyers there.

However as an alternative of pulling out of Montreal, Transcontinental introduced in April it could create a brand new bagless advert flyer. It additionally determined to outsource distribution to Canada Put up, which doesn’t must respect the brand new opt-in rule.

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Final week, Plante mentioned Transcontinental is appearing in opposition to the desire of the vast majority of Montrealers who assist her administration’s concept to ban the circulars. She additionally referred to as out Canada Put up for agreeing to distribute the brand new flyers, saying it “doesn’t care and doesn’t respect our bylaw, or the desire of Montrealers.”

Canada Put up has mentioned it’s required to distribute all authorized materials its clients ship by way of its community.

Raddar, whose identify evokes a radar to “detect essentially the most enticing affords,” Transcontinental mentioned, was developed with inventive company Rethink, and features a new web site, raddar.ca, with extra affords.

Collaborating retailers embody Métro Inc.’s Tremendous C, Jean Coutu and Adonis manufacturers, Canadian Tire, Loblaw Corporations’ Maxi, Provigo and Pharmaprix, Réno Dépôt, Uniprix and Toys R Us.

Neighborhood newspapers that was distributed by way of Publisac aren’t a part of Raddar, main some publishers to warn that their companies are in peril.