TC Transcontinental to exchange Publisac with new bagless advert flyer

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With a metropolis of Montreal bylaw set to make them unlawful subsequent month, TC Transcontinental introduced on Monday it would change its Publisac flyer bag with a brand new bagless newsprint leaflet incorporating a number of flyers into one.

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The printer described the brand new flyer as an “modern leaflet for Montreal that can scale back the amount of paper from flyers by almost 60 per cent and remove plastic solely.”

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The leaflet, which is printed on newsprint and folded in 4, accommodates flyers from numerous retailers with “a restricted variety of pages” and can be “accompanied by a digital platform that can embrace a wider set of promotional choices for patrons.”

No launch date has been introduced, however the firm stated extra particulars could be offered by the tip of April.

Final 12 months, the town of Montreal handed a bylaw that banned the common distribution of promoting flyers, requiring those that need to obtain them to decide in. The bylaw additionally outlaws utilizing plastic luggage to distribute flyers. These provisions of the bylaw come into impact on Might 16.

TC Transcontinental challenged the town’s transfer, saying an opt-in mannequin would make the Publisac unviable, punishing those that use the flyers to save cash on items. An identical bylaw handed in Mirabel prompted the corporate to cease distributing flyers there.